Throwback Thursday: Adidas Customized Eyewear Launch

Throwback Thursday: Adidas Customized Eyewear Launch

[intro-paragraph]Around this time two weeks ago, I had the honour of attending one the best fashion parties I’ve attended this year. It was for the launch of the innovative adidas customized eyewear range..[/intro-paragraph]

The product

Adidas now give you the opportunity to sport a well known brand without looking like everyone else. They have created a smart app that can be downloaded on to your phone and iPad as well as visited online here. On this site you have the opportunity to create a lot of combinations by changing the colour of your rims, lenses and different temple areas depending on the style of glasses you picked. During the event I had fun playing around with the app and designing purple, white and blue glasses – which I am VERY PROUD OF. (Apparently, they will be sent in the post – if I receive them I’ll post a picture of me wearing them!)

Pink adidas customized eyewear range

All pink adidas customized eyewear range

All white adidas customized eyewear range

All white adidas customized eyewear range

Once you’ve finished designing them the app allows you to try them on virtually and it’s literally like being in a shop (a virtual shop!). You are then given a special code that you have to quote for online ordering and they are on its way to you shortly!

All green adidas customized eyewear range

All green adidas customized eyewear range

The Launch

However, this launch wasn’t all about the products – there was so much for me to do. Whilst staff served a selection of sophisticated finger foods I had the opportunity to escape from the chilly London weather and pose in an ideal paradise. I did have my DSLR on me so everyone ended up believing that I was a photographer (but hey – I just go with the flow!!!)

Always pulling silly faces me!

Always pulling silly faces me!

Got a snap of the team at Aura Mayfair - hey hey!!!

Got a snap of the team at Aura Mayfair – hey hey!!!

After another top up of complimentary drinks, I got the loveliest caricature done by Graffiti Kings who was working ridiculously fast – so a well done to him for having such a great talent!

Amazing skills from Graffiti Kings

Amazing skills from Graffiti Kings

The party was done at the stunning Vanilla venue in London and also had fantastic music vibes. I used my spare time to mingle with my fashion peers whilst also celebrity spotting so I leave you with more pictures below!

This is what I wore - I was comfy!

This is what I wore – I was comfy!

 

A great picture I took of Toni Tran of Fashitect

A great picture I took of Toni Tran of Fashitect

Posey posey time with adidas eyewear

Posey posey time with adidas eyewear

This girl just rocked it with so well and I love the nails!

This girl just rocked it with so well and I love the nails!

Terrible pic of me but it's Oliver Proudluck from Made In Chelsea - #TeamBeanie

Terrible pic of me but it’s Oliver Proudluck from Made In Chelsea – #TeamBeanie

I guess I was really feeling beanie's that day!

I guess I was really feeling beanie’s that day!

La Touché for Hat About Town with a lovely poncho - #iLike

La Touché for Hat About Town with a lovely poncho – #iLike

My Caricature from the night

My Caricature from the night

 

 

 

 

 

 

 

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