Finally after a three year wait I got to attend Fashion Night Out (FNO) in London!
During FNO’s introduction to the world in 2010, I was temporarily based in Beijing, China . I was lucky to be interning at the events agency that organised FNO Beijing (so had a ball that night) but always wondered what kind of buzz was created in my hometown, London UK.
The following year came along and I was interning for my current place of work! I was in Milan for the Formula One Grand Prix, where there was also Fashion Night Out celebrations but thought it would’ve been inappropriate of me to say to my colleagues at the time “Bye! Off to FNO Milan!”
This year, the plan was to work from London’s new fashion pop-up haven – Covent Garden through to Regent Street then Oxford Street then Bond Street, the hub of FNO!
Waiting for my for my friend, I noticed a girl called Honey. I know she was dressed casual but I just really loved her style. I think it was her use of different textures. The animal print against her layered denim looked awesome and I think it’s very in for A/W12.( In the next season, the usual blue indigo denim isn’t going to cut it! Customised denim is the word so maybe a different colour denim like Oxblood or Engine Grey with slight distressed areas will look cool!)
I also loved her woolly booties which I believe are from Topshop! Not all luxe fashion looks must come at deluxe prices! I thought they were excellent examples of this season staple ankle boots.
As I walked around Covent Garden’s piazza, there was a music filled atmosphere: there were many DJ’s and live musical performances in the area. I managed to get a peak at the Chanel pop up store’s special human vending machines for their limited edition make-up range on the night. Although I was intending to bag some myself I thought the queue was slightly long and moved on! Other sightings included Opening Ceremony’s colourful Korean style store party that created a mini queue. They really made sure that they stuck with the oriental brand message as they were offering Japanese cocktails and allowing customers to have their hair styled like manga- girls!
Regent street had a much more calmer pace to it but it was great to see that even stores that were closed were getting in on the action! I loved Banana Republic’s human mannequins and they actually went off a storm with the public!
Next door to the spectacle was H&M which I think was my favourite part of the night! There was really good lounge music in the store and that’s where I got this cute little number (that I’ll be wearing for work!). The store was offering manicures and face art as the girls below display as well as giving shoppers the opportunity to have a Vogue magazine photoshoot.
En route to Bond Street, we stopped by Liberty… one of my friends favourite department stores based on it being a much more personal than the larger stores which I strongly agree with! We found some cute Alexander McQueen heels too! Another mini stop was made at the recently opened Victoria Secret flagship store, there wasn’t really many activities taking place but it was great seeing such a great concept store. I highly recommend a visit!
We had arrived at Bond Street towards the end of the celebrations but saw many amazing things such as Hermes retro 50’s street party that really got the crowd dancing! Louis Vuitton was also having a very VIP party that looked great! Overall, I would say that Fashion Night Out had a buzz. I would recommend arriving nice and early to ensure that you have a better feel of the event and get much more freebies!!!